Streamlining B2B Supply Chains in Food Tech: How Promact Built a Revolutionary Digital Solution
Hyperpure, a Zomato initiative, is revolutionizing the restaurant supply chain by providing a tech-enabled platform for sourcing fresh, high-quality ingredients. By streamlining procurement, ensuring food safety, and optimizing logistics, Hyperpure empowers restaurants to deliver exceptional dining experiences.
Introduction
In India’s fast-growing food tech industry, Hyperpure initially known as WOTU ("We Organize the Unorganized") set out with a clear mission: to bring order and efficiency to the fragmented B2B food supply chain. Founded in 2013, the company aimed to connect farmers and food producers directly with restaurants, removing middlemen and ensuring fresher, more affordable supplies.
By 2018, WOTU evolved into Hyperpure and was acquired by Zomato, a major food delivery platform. However, with scale came complexity. Hyperpure needed a robust digital system that could help restaurateurs order essential supplies seamlessly while optimizing back-end inventory and forecasting operations. That’s where Promact Infotech Pvt. Ltd. stepped in to deliver a transformative app and web portal.
The Problem
Our client had a clear vision to deliver top-notch food supplies directly to restaurants. However, several key challenges stood in the way:
Forecasting:
Manual estimation of stock was difficult for the team. Since the food supplies were perishable, it became necessary to forecast the exact quantity that restaurateurs would order.Inventory Management:
The platform received a lot of orders, but inaccurate forecasting often resulted in inventory shortfall. This led to cancelled orders and customer dissatisfaction.Product (SKU) Management:
The product onboarding and cataloguing process was clumsy, resulting in confusion and mismanagement. Efficient barcoding and product lifecycle management became essential.Reports:
There was no report generation feature. The team lacked insights for tracking delivery, purchase orders, inventory, GST, and more.
The requirement was to design and develop a transformative digital solution—a B2B mobile app (iOS & Android) and a web portal that would allow restaurateurs to order high-quality supplies from producers and processors at affordable prices and have them delivered hassle-free at their doorstep.
The Solution
To overcome the operational challenges, a comprehensive digital platform was built, including a B2B mobile app (iOS & Android) and a web portal. The solution included:
Forecasting:
A new “forecast” feature was built based on past ordering trends to estimate inventory more accurately and help fulfill orders on any given day.Inventory:
We developed a real-time heavy logic-oriented plug-in with stock-checking functionality. It calculated the stock ordered for a specific date and enabled the team to estimate upcoming perishable orders without overstocking.Product (SKU) Management:
The SKU Management feature allowed the team to manage the entire product lifecycle. Products were barcoded, and onboarding and cataloging processes were streamlined. This ensured buyers received fresh, quality products while reducing excess perishable inventory.Reports:
A report generation feature was added to provide data-driven insights for tracking order delivery, purchases, inventory, GST, etc. simplifying and improving overall processes.
The Impact
The outcome of this transformation was significant:
Simplified Onboarding:
A single account login on the Hyperpure app simplified onboarding for restaurants with multiple outlets.Streamlined Ordering:
Restaurateurs could now order all food supplies without visiting physical markets.Cost Effectiveness:
Direct purchasing from producers and merchants ensured cost-effective pricing while maintaining consistent quality.Comprehensive Product Range: The platform offered all categories of products—from vegetables to meats to seafood—on a single platform.
Flexible Order Management: Restaurateurs could split a single order (with the same date and time) into multiple orders with different delivery dates.
Promact's B2B mobile app and web portal significantly enhanced Hyperpure’s ability to deliver a wide variety of quality food supplies to its customers in a simplified and accurate manner. The streamlined solution empowered restaurants with efficient ordering processes and cost-effective sourcing, creating a win-win for both Hyperpure and its restaurant network.
