The initial step to any startup business is a minimum viable product (MVP). The objective is to understand and examine the demand in the market. The introduction of this analysis enables a proper validation into a business. Furthermore, the finalization of the product occurs after taking into consideration the feedback received from its initial users.

Amalgamating the insights received, helps in developing a better and cost-effective product which will enable to add more features to the product. The MVP term was coined by Frank Robinson in the year 2001 and was later popularized by Steve Blank and Eric Ries.

It is much more minimum than you think, says Eric Ries.

He explains that the product owner must target a release as soon as possible to get proper feedback.

A minimum viable product includes all those important features which are essential to deploy the product. At first, the developers deploy the product to early adopters where the possibilities of a feedback are high and are able to envision the idea behind the operative features of the product. By putting forth this strategy, it helps to understand whether the customers are ready to pay for such a product.


Many reasons contribute to the usage of an MVP process. It caters to not only the designers but also the company on a whole.

  • It enables to understand the market value of the product without the need to spend an exorbitant amount of resources to develop the complete product.
  • A proper understanding of the customer’s requirement can be known even as a quick iteration to deliver it occurs.
  • A drastic reduction in hours of the development team and a solution-focused approach on more important features should be a priority.
  • Be in the forefront of the launch into the market and assist to upsurge the sales revenues quicker.
  • Be competitively ahead in the market compared to other companies.


Post-testing results from an MVP; it will help to evaluate whether the proper results are achieved and the next step forward can be taken.


You are selling the vision and delivering the minimum feature set to visionaries, not everyone.~ Steve Blank

Building an MVP

It is important to understand whether you require to follow the MVP specifications or not. If you thoroughly know your audience then you can put your product further into the market and have an early release.

It is crucial to know how your product is distinct from others in the market and what makes it exceptional. To know whether it is catering to a solution or a specific target audience and to be able to develop an effective product requires proper know-how. It has to be planned and executed by a software development company who can help you with their expertise to trail user activity and the feedback.

After the initiation of the project, be always hands-on active. Together as a team, the work can be achieved. Following the MVP approach requires you to expect the idea will work as planned but also to keep the insights of the important feedback received.

Are you curious to know more about how you can take the first step of MVP for your startup? Connect with Promact today and we will be glad to assist.

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