The development stages in a startup ensure timely release of a product in the market that has minimal errors and maximum benefits.

In our previous blogs in this series, we have discussed how to systematically ideate and execute a startup plan. We also understood how each stage has its own importance and therefore, should never be undermined or overlooked.

Now that the product has been developed, tested and is made error-free, you need to gather previous data and prepare for its market release.

In this last blog of the series, we will quickly revise the pre-alpha stages and explain two crucial release stages of the product and how to handle them.

Pre-Alpha Stage

Pre-alpha stage is not new to us. The term collaboratively refers to all the previous stages in the product development cycle-

– Idea Stage,

– Team Building Stage,

– Prototyping and Market Validation Stage,

– UX Design Stage,

– Minimum Viable Product Specification, and,

– Development Stage

All these steps and stages are followed before the alpha release of a product. In these activities consisting of several milestones, each one reflects the achievement of successful implementation and execution of certain specific tasks.

Alpha Stage

Alpha stage is the first release stage that is followed by pre-alpha stages. In this, the developers ensure that the product undergoes several tests to identify bugs or errors and finally, eliminate them.

Generally speaking, alpha testing is done as an in-house process, i.e., performed in the organization by in-house testers and QA.

Common methods employed during this stage are – Black Box and White Box techniques.

Beta Stage

The second stage in product release is the beta stage. The major difference between alpha and beta stages is beta is tested on real users, unlike in-house testers.

Most often, the product is released and deployed on the client’s site for the intended users and to receive real-time feedback.

Many consider this as the last stage of a startup series. Beta release is undoubtedly important as with it, the product reaches its last testing stage just before it would be released.

Beta release can be divided into two stages-

I. Open Beta:

In open beta, a product is released and is made open to public. Therefore, testing happens in a real environment.

II. Closed Beta:

When a product is allowed to be used by a closed group of people, often selected and limited users, it is called closed beta testing.

Beta version is considered the final version of a product, unless the developers find it necessary to make changes based on user reviews.

If the product requires further improvement and modification, it is ensured that it undergoes multiple beta stages to eliminate errors and defects. This way, the product can be seen potentially stable, ready for market release and commercialization.

Thinking to build your own startup? Connect with Promact. We are highly experienced in this field and passionate about startups.

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